Hi, I'm Chia-Yu Chen. I’m a Senior Product Designer with 9+ years of experience, based in Taipei, Taiwan, with a specialty in branding. My work spans a range of industries—EdTech, MedTech, NFT, data analysis, machine learning, and early-stage startups—where I craft meaningful experiences that resonate.
I’m passionate about designing with purpose, from refining processes to empower team efficiency to building systems that allow creativity to thrive. Design is a lifelong journey for me, one of continuous learning, exploration, and giving back. I believe that impactful design is as much about the experience as the creation itself.
Services
UX Research
User Research, Product Strategy, Wireframing
IA, Persona, User Journey Map, User stories, Flowchart, User Interview, Usability Testing, A/B Testing, Surveys and Questionnaires,
Contextual Observation
UI Design
Branding and graphic development, UI Prototyping, Interaction and Animation, Responsive Design
Design system, Lo-fi prototype, Hi-fi prototype, Testing, Iteration
Branding
Market Research, Competitor Analysis, Brand Repositioning
CIS, Brand Story, Illustration, Video, Exhibition, Packaging, Marketing Collaterals